From Bedok to Yishun, Singaporeans can now toast their homes with the limited-edition Tiger district bottles from Singapore’s freshest local beer.
Born and brewed fresh in Singapore for Singapore, Tiger is rallying local pride among the community and celebrating what it means to be born in Singapore with the release of 20 limited-edition Tiger district bottles. The Tiger district bottles bring a local twist to Singapore’s favourite local beer, with custom design featuring elements that define the culture of each district. Showcasing both modern and heritage icons of the community, each Tiger district bottle is emblazoned with a recognisable landmark illustrated in a vibrant and colourful manner.
While the design celebrates the uniqueness of Singapore, every Tiger district bottle is filled with the nation’s freshest beer, born and brewed in Singapore since 1932. “From local beer to celebrated global icon, Tiger has always been fiercely proud of our heritage as a local beer that is born in Singapore and brewed fresh in our backyard in Tuas. No one knows the local flavours like we do and the Tiger district bottles are our way to rally Singapore together in celebration of what it means to be born in Singapore,” said Faye Wee, Marketing Director of Asia Pacific Breweries Singapore.
From the heritage shop houses in Katong to the distinctive circular blocks of Ang Mo Kio and old- meets-new buildings in Tiong Bahru, icons of Singapore have been brought to life on the Tiger district bottles. Whether as the brew of choice for a house party, an individual work of art or an impressive collection, it is a design series that beer lovers and collectors won’t want to miss.
MCC is proud to have been selected as the preferred label supplier to support this important campaign with its unique multi – image paper labels, printed in rotogravure and converted so that all labels are pre- mixed in bundles.