Albacher is the first beer in Romania to benefit from a superior aluminium can lid label to ensure that their beer is perfectly clean when the consumer chooses it from the shelf. The hygienic label keeps the top of the can clean, protecting from dust and germs.
Brands are putting more and more effort into making their products aesthetically pleasing. In this digital society, where everything is shared on social media, the product not only needs to stand out on shelf, but it needs to be ‘Instagrammable’
With its iconic logo, heavy bottle and tactile effects the Desperados packaging has been a great driver of the brand equity. However, the old design didn’t capture the true festivity of the brand and with external factors, such as increased competition, it was time for a change.
This year, Mumm launched their fifth Art Edition visualised by renowned German photographer Kristian Schuller. The sparkling wine brand opted to use photographs for the basis of the label design on this limited edition.
Packaging Digest' recently claimed that ‘If aesthetically pleasing packages can influence the consumer to pick up and touch the product, they are 80% more likely to place it in their cart than return it to the store shelf.’