Smart Packaging

Today's consumers live in a rapidly digitalising world that is seamlessly integrating into everyday life. The consumer desire for convenience, as well as immersive consumption experiences, has driven rapid technological change across the FMCG, retail, and food service landscapes. In turn, consumer needs and expectations are evolving, and brands are now embracing the latest digital technology to cater to these newfound behaviors and expectations.

Smart Packaging News

  • Smart Packaging and the Internet of Things

    MCC’s partner in developing Interactive Labels, Talkin’ Things share their knowledge and insights on Smart Packaging and illustrate how not only the brand owner, but the entire supply chain can benefit.
  • The Rise of Active And Intelligent Packaging

    Today's consumers live in a rapidly digitalising world that is seamlessly integrating into everyday life. The consumer desire for convenience, as well as immersive consumption experiences, has driven rapid technological change across the FMCG, retail, and food service landscapes.

Smart Packaging Cases

Taylors Wines' labels get smart with AR and NFC

2019 was a special year for Taylors Wines, the world’s most awarded winery and top Australian wine maker, as it celebrated its 50th anniversary. To mark the occasion the package was given a digital transformation with the integration of NFC and Augmented Reality.
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