Recycling is firmly on the global packaging agenda. It is a key part of most corporate and brand development plans. Take Pepsico, for example, as part of their global sustainability agenda one of their 2025 goals is to ‘strive to design 100% of our packaging to be recyclable, compostable or biodegradable, increase recycled materials in our plastic packaging, reduce packaging’s carbon impact, and in partnership with the PepsiCo Foundation, work to increase recycling rates.’
More plastic is being recycled than ever before, according to the latest figures from the new ‘Post-consumer Plastic Waste Management in European Countries’ report (Source: PlasticsEurope) For the first time, more plastic waste has been recycled than landfilled. 

As recycling grows, a new problem has emerged – contamination. Labels can be contaminants due to adhesives not detaching cleanly, materials becoming mixed or inks bleeding into the wash. MCC is committed to delivering sustainable solutions that allow for improved recycling compatibility and through recycLABEL®, have introduced a range of label technology options that are completely compatible with the PET recycling process. These Industry leading developments led to MCC being recognised with  the APR’s ‘Partner for Change Award’ and the TLMI Environmental Leadership Award.


Pressure Sensitive
The pressure-sensitive label detaches cleanly from the PET bottle, making it completely compatible with the PET recycling process

  • Recognised by the APR (Association of Plastic Recyclers) and EPBP (European PET Bottle Platform) 
  • Proprietary adhesive, film, and ink detach cleanly from the bottle so there is no contamination 
  • Improves brands’ environmental status

Multiple Shrink Sleeve Options
For shrink sleeves there isn't a single solution, so MCC offers four recycLABEL® Shrink technologies. Craig Bushman, head of R&D at MCC explains:

De-seaming technology: The seam of the shrink sleeve 'unzips' during the whole-bottle wash process in the reclaiming environment. 

Floatable film shrink-sleeve: A more fitting approach for recycling in Europe is the use of polyolefin films that float in the sink-float separation process. 

Crystallisable PET: This is the newest approach to address the recycling problem. This method uses shrink sleeve film material that is compatible with the PET container resin. In addition, the artwork ink is designed to be removed completely in a caustic bath; the ink does not dissolve but, rather, remains as solid particles which can be filtered off. As a result, clean PET film can then be incorporated by the reclaimer, thereby increasing their yield.

Last but not least, there is a fourth option which comprise the addition of twin perforations on the side of the sleeve that allows consumers to remove the sleeve from the bottle before placing both the sleeve and the bottle into collection bins or bags. This option is a conditional interim endorsement by EPBP for perforated, tear off full body sleeves for personal and household care PET bottles.

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