The individualization trend emphasises consumers’ desire for self-expression. Confident and empowered, modern consumers are moving away from one-size-fits-all items in search of products tailored to suit their individual needs, preferences, and lifestyle choices.
Through digital and gravure printing options we look at how labels can allow individuals to express themselves through their purchasing decision. Multi-Color Corporation has executed campaigns including consumers’ names on bottles, variable images/text, winning codes and even a software that creates millions of one-of-a-kind labels. Continue reading to dive deeper into some of our recent success stories in individualized label solutions.