DASANI®: Shrink your Environmental Footprint, Not your Wallet

Since sustainability is becoming a more and more important topic in today’s packaging world, Multi-Color is constantly looking for ways to make our labels as environmentally friendly as possible for our customers. Knowing that Coca-Cola has interest in reducing their environmental impact, Multi-Color approached DASANI with an innovation that would allow their labels to be thinner, yet still allow their bottle to be recycled.

This solution is a monolayer roll-fed label that detaches cleanly from the PET bottle in the recycling process. The monolayer labels also offer several other benefits compared to standard 2 ply roll-fed constructions. These benefits include increased sustainability through reduction in raw material usage, cost savings and enhanced operational efficiencies.

Sustainable

The monolayer film is more sustainable because it uses less overall material than laminated labels. Reducing the amount of raw materials is one of the most effective ways to reduce the label's footprint. Not only are you producing a label that uses less material, but you also keep costs and resources from entering the supply chain upstream. In addition, it still meets the strict requirements for PET bottle recycling.

Efficient

Operational efficiency is enhanced because the thinner film allows for more labels per roll. This creates less roll changes on application equipment and more labels per pallet. Storage space is also optimized because you need less space to store a larger number of labels. 

Economic

Since more labels can fit on one pallet, this drives down freight costs and allows for more cost saving opportunities. 

The DASANI label is gravure printed which provides best-in-class print quality and more consistent label length repeats for application. Moving to monolayer labels from laminated labels also offer brand teams the ability to surface print embellishments (such as tactile or matte/gloss effects) which adds to the consumer’s brand experience. 

Overall, the Coca-Cola team was very pleased with the final result of the DASANI monolayer labels. They were able to make several new improvements, all with one new label construction. Zen Kramer, Associate Brand Manager of DASANI commented “The transition to monolayer labels allowed DASANI to advance it’s sustainability agenda as part of a World Without Waste, while also presenting a cost savings opportunity to our business. Working with MCC allowed for a seamless transition to the new label technology and helped continue a partnership focused on innovation and efficiency.”

This project proved to be successful through great collaboration between Coca-Cola and Multi-Color Corporation. Multi-Color is happy to help Coca-Cola meet their goals and make a positive impact on our environment. 
 

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